The bearers of Czech beer culture play a key role in maintaining the tradition, contributing to the preservation of Czech beer culture and its promotion through various projects and activities. They represent different aspects of this culture – from ordinary consumers to research and scientific organisations. The map shows companies and individuals who have voluntarily decided to support the inclusion of Czech beer culture on the List of Intangible Assets of Traditional Folk Culture of the Czech Republic and who also support measures for its preservation, protection and promotion.